Understanding the Power of Keywords

Let’s pose the fundamental question that comes to mind when you read ‘keywords’. What are they? One might pip in enthusiastically, “Oh! Keywords are the search entries we type on Google”. Well, that is correct! However, there is more depth to the concept than search queries for Google or Bing. Did you know that users all over the world perform 3.5 billion searches every day? That’s 3.5 billion keywords relentlessly posed to Google (in addition to searches on Bing or Yahoo) every twenty-four hours. For a blogger or a website owner, it means 3.5 billion opportunities they can make use of every day!

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Keywords: An Elementary Guide

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Keyword Research

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  1. To seek information
  2. To search for a specific website or place (also termed as navigation)
  3. To perform transactions or explore deals.
  4. To compare or search products for commercial purposes.
  5. To find something locally.

The Do’s and Dont’s

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  1. Be cautious about keyword density. After many changes in their algorithms to filter out irrelevant content, search engines like Google have formally penalized the use of excessive keywords or keyword stuffing. Keyword density simply refers to how many times your primary keywords (or phrases) appear throughout your content. Although there is a lack of consensus about the ideal keyword density, SEO experts vary between 0.5% of keyword density per 1000 words and 1–2% per 1000 words. Anything more than this has the possibility of incurring a penalty.
  2. If you are wondering where to insert these valuable keywords, here is your answer. Search engines like Google don’t investigate every paragraph of your content to understand its relevance. It looks at specific spots using the Natural Language Processing mechanism. Therefore, it is crucial to include your keywords in these hotspots.
  • Headings- The <h1> and <h2> are the most essential headings in your post. Google bots routinely crawl these to identify your content. So, focusing on naturally incorporating your primary keywords is a valuable indication to Google about your relevance to a search query.
  • Using LSI keywords throughout your content is also a practical approach. Be sure to write unique and engaging content. However, do not over-utilize an exact keyword since it can quickly turn into keyword stuffing.
  • Images are ideal places to include your keywords. Though they are minor search ranking factors, they still hold value. Recall the time when you click on an image in Google images, and it swiftly takes you to the webpage or blog post? It is advisable to change your image name from a cryptic title to a user-friendly one.
  • Using long-tail keywords in your title tags will drive your target traffic to your websites.
  • URL and Metadata are places you can creatively use your keywords. Placing them in your URL will make your blog or website more visible to the viewers, giving your website credibility. Meta Description refers to the sentences below any URL. It offers readers a clear idea about the content. With a careful arrangement, you can also include your keywords in the meta description to drive traffic.

Useful Tools for Keyword Research

Google Keyword Planner:

  • Keyword relevance
  • Average monthly searches
  • Advertisement shares and how much people pay for those keywords.

Google Trends:

Ahrefs Keyword Explorer:

  • Analyze some ten different search engines like YouTube and Amazon for keyword volumes.
  • Suggest “Parent Topics” or reactive topics for ranking.
  • Has an advanced SEO metrics system specifying metrics about improving Click-Through Rates.
  • Evaluate the history of top-ranking pages.
  • Support 171 countries for accurate and local SEO analysis.
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Moz Keyword Explorer:

  • Provide information about new ranking keywords.
  • Provide suggestions about long-tail keywords in question format.
  • Predicts keyword difficulty, volume, and the number of clicks required to rank on Google’s page 1.
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Mitti Ke Rang

A social venture dedicated to empowering widows and single women to overcome poverty and dependency. https://mittikerang.org/