Trends and fashion always had a great impact on society and surroundings. Nowadays, it has more frequent revolutions as people like to be fashionable and prefer wearing trendy clothes. While this, it’s well known to us that branded clothes have a stronghold in the clothing sector. It almost addresses each and everyone out there as clothes come under the basic needs of living. Needs of clothes can be satisfied even by non-branded clothes and wants aren’t. Therefore, it is well observed that brands vary with the level of customers’ income. And here falls the sustainable clothing in the basket.
When it comes to sustainable clothing it is mostly analyzed that people with low income may not prefer buying sustainable clothes whereas people with high or handful income may prefer purchasing brands that produce sustainably designed clothes.
There are people who are still unaware of ‘SUSTAINABLE CLOTHING’. So, in simple words, we can say it’s the value addition of fashionable products and systems towards social and environmental welfare. As ONLY WHEN YOU WILL CARE FOR NATURE, NATURE WILL CARE BACK FOR YOU. In order to make sustainable clothes, they always kept nature, society, and environment as their first priorities so, that it should not be harmed. Because only Eco-friendly raw materials are used in the process.
We can say, this idea is an Ancestor’s gift to us. Fashion is ancient times in India, had left some pieces of evidence which proves that they were following Eco-friendly methods for ages. But, as time passed it kept on changing. It is well studied and stated in sources that flash plants were used to obtain the fibers of plants and silkworms were cultivated for obtaining silk for further process. The ancient period is still a great example to be remembered and followed in any era.
Now, somehow it feels like Ancient time is blooming once again in India. Until the clothes of sustainable fashion were reintroduced with some cool collections, it was falsely accepted by the population of India that these types of clothing are not fashionable and is old fashioned. Meanwhile, they were relaunched with the help of innovative and creative designers. They designed the same according to the trend in which people usually demand in the market. This concept wasn’t new but it was represented in a better way so that people would love to buy them. After all its really important to let people acknowledge how different chemical dyes and synthetic are harming the global environment. Awareness of all this impacted on buyers and it seems people started talking interest in brands which produce sustainable fashioned clothes such as Nicobar, Good Earth- Indian Ethical luxury, Fab India, Anokhi, Anita Dongre- Grass roots, No Nasties, Brown Day, Doodlage, Up Sana and many more. These are the best brands that are working for the betterment of the ecosystem through their works and contributing to a better environment. It resulted in fairly paid works behind it, their hard work of clothing without any compromise on quality has started paying off with people initiative. Now they have varieties, well designed, and stylish fashionable clothes within affordable prices.
They are affordable but expensive than nonsustainable clothes because workers really have to do hard work to get all these things together into a luxurious product. All the detailed designs, creative ideas, are involved to produce an adorable product. Even the recycled material is used so the cost of recycling makes it costly too.
FAST FASHION ISN’T FREE, SOMEONE, SOMEWHERE IS PAYING.
Sustainable products are still out of reach of many people either because it is expensive or because they never had any idea about it. To increase the sale of these, they should be well advertised in crowded places and on various tv channels with high TRP. Reaching out to people with such adorable clothes will obviously result in an expansion of sales.
If more and more popular brands will adopt sustainable clothing, it will surely connect more population for a better tomorrow.
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