Shopaholics and Lockdown

Mitti Ke Rang
2 min readNov 19, 2020


The obsession for shopping, peculiarly, in the millennial generation, is incomparable. It is just as simple that we cannot restrain ourselves from buying the things we do not need. Likely, thanks to the pandemic that at least we could shop by tracking down the available discounts. Lockdown would not be easy; if the concept of online shopping had not come before. During the pandemic, a lot of retailers had to shut down their business for a while, but e-commerce platforms such as Amazon, Flipkart, Myntra, etc., were all ready to help you in any way.

No matter you have the money in your pocket or not, but they do have amazing offers and deals already plated at your doorstep. With these exciting offers, the shopaholics have tended to shop more than before. It might be like an exciting feeling for them, where all the people in lockdown were getting bored and feeling left out staying in one place and working from home; they had the means to be happy for a while. When you purchase even a small thing for yourself, you get thrilled and feel content.

Amidst these, we always ignore one thing. It is the growth of consumerism. After a sudden lockdown, people were juggling to get essential goods from the stores. And now, within these months of the pandemic, we have become so used to online shopping; that we have started spending inexplicably. Consumerism has spiked so much that we are shifting away from principal values such as integrity. Instead, there is more focus on materialism and competition. People tend to buy goods and services so that they can be at par or a higher level than everyone else.

Photo by Harry Cunningham on Unsplash

It often results in mental health problems such as stress and depression, where you work hard; spend more while devoting less time to the loved ones. Since we are already in a consumerist society, it is always advisable to strike a healthy balance in a community so that people can avail of valuable and long-lasting fulfillment from materialism.

While we talk about consumerism and shopaholic, it’s important not to confuse it with Compulsive Buying Disorder(CBD). Oniomania, also known as Compulsive Buying Disorder (CBD) is a behavioral disorder characterized by an obsession with spending money and an insatiable urge to buy things, typically resulting in adverse consequences. While this needs to be identified and treated, the urge to buy just for the joy of it is what we try to address here. Shopaholics, we need to take a break!

Contributed by Himika Garg content writer at Mitti Ke Rang

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Mitti Ke Rang

A social venture dedicated to empowering widows and single women to overcome poverty and dependency.