The quick dissemination of data and communication technologies (ICT) and therefore the huge adoption of the Internet within the past decades have boosted the employment of E-commerce as a channel inturn dynamical the buyer shopping trends. Earlier shopping in a very store was the predominant way to shop however with the advent of the internet, on-line shopping is consequently turning into the most preferred way for shoppers across the world. E-commerce is the driving factor behind this shopping evolution because it has brought shopping experience to the fingertips of individuals across the globe via computers and mobile devices, therefore, utterly reworking the consumer’s look.
Now, they do not have to be compelled to wait till store hours to form a buying deal, the flexibility to analyze and look online has been around for a minute as mobiles have taken e-commerce to a consequent level. The rise in mobile shopping has blurred the road between the physical store and the online experience as both modes can be accessed in conjunction to optimize the shopping experience. Although a number of the bequest brick and mortar brands have had hassle maintaining with the expansion of e-commerce, it’s not the kiss of death to physical stores. In fact, huge firms like Trends, Amazon, and Myntra have unfolded brick and mortar locations. The ability to make a lot of seamless shopping expertise has greatly impacted the online shopping sales and has advanced the customer expectations of the companies they shop from. Retailers have recognised the potential of e-commerce channels to form shopper’s opinions and have begun participating with their customers on social media and online review platforms which further has expedited customers’ wishes for a lot of information before making purchases. We discover that buyers benefited proportionately a lot of that is entire because of the appearance of an additional distribution channel and not due to increased competition.
As the consumer shopping habits are changing, smart retailers will no longer have to try to appeal to a singular online or offline shopper, as each mode supports and enhances the other. In fact, as the number of channels shoppers use increases, so does retail brand loyalty. Also, in response to the private nature of online shopping, the public experience of shopping has become more intertwined with other commercial experiences.
Finally, understanding that E-commerce has made shopping more convenient, bricks, and mortar developers are focusing on enhancing the convenience of shopping centers as well. Features like concierge desks, car washes, and children play facilities along with quality food and entertainment choices, allow consumers to continue to fit the pleasure of real world shopping into their increasingly busy lives.
Customers are seen to make window shopping at an alarmingly higher rate to have a physical look at the product and buy that product online at a reduced rate. Retailers now have more prospective customers than actual ones. The customers have become more comfortable with the advent of the internet through which they can easily purchase online with the convenience and product range which becomes relatively more important as a deciding factor for shopping online.
Thus E-store and retail stores both have to survive, none at the cost of the other. It’s not just about the livelihood it gives to the thousands of people but also the convenience and the steadfastness of a fixed retail store.
Contributed by- Vaishali Khurpal, Content Writer at Mitti Ke Rang
At Mitti Ke Rang, this Diwali we aim at selling 1 million candles as an initiative to protect lives and livelihood. If you would like to support our women entrepreneurs or thank our front line workers with a gift pack then you can do so by purchasing our Tea Lamps.
You can purchase at
You can donate for frontline workers gift pack at:
Our Social Media: