The rise of the Livestream and the increasing popularity of video games have created an attractive new opportunity for charities that are gaming for fundraising.

These events are an exciting new kind of fundraiser in which gamers raise money for charity by live streaming themselves playing video games. The growing popularity of this method allows anyone with a recording setup and a stack of video games to start collecting money for a charitable cause.

Different Game Fundraising ideas

Livestream gaming marathon

A gaming marathon is an exciting way to conduct a gaming fundraising activity. What is a gaming marathon? It’s a commitment to play for a continual period of time, as an individual or as part of a team. It’s a great way to get the workplace involved in a fundraising event and can be a great way to connect with different organizations worldwide. For instance, GameBlast in 2018 conducted a stream followed by the UK, US, and Australia.

A bake sale with a Gaming twist

Hosting a traditional bake sale with a gaming twist by making video game-themed treats. Having a bake sale in addition to a gaming marathon is a great way to allow people who do not want to game to donate or get involved in your fundraising.

Hold a gaming tournament

Stream the tournament to get people involved in your fundraising. Gaming tournaments have become big business. Set the rules and invite teams to take part. You can make the entry fee or a minimum donation and require each team to create their own Fundraising Page with a minimum fundraising target needed to compete.

Some Example of charity fundraising through gaming

GameBlast20 raises £140,000 for SpecialEffect

GameBlast is an annual event run by GAME’s long-standing charity partner SpecialEffect and asks people to play their hearts out for gamers with physical disabilities.

Gamers everywhere were invited to join the streamers, studios, and student societies taking part in GameBlast20 from 21 to 23 February with SpecialEffect inviting gamers to complete a challenge of their own design, whether a marathon Livestream, speed run, esports tournament or games-themed office party.

The marathon gaming weekend was live-streamed via Twitch to raise money with GAME also running fundraising activities across all GAME stores and BELONG arenas nationwide. The event beat the £100,000 target to raise £140,000.

Syndicate playing video games at the Science and Industry Museum in Manchester.

GameStars launched by Make-A-Wish UK

Make-A-Wish, UK’s fundraising initiative GameStars, which launched on 18 February.

GameStars sees the gamers, developers and streamers come together to raise money and help grant wishes at a time of unprecedented demand for wishes at the charity by either holding a Livestream fundraiser or by fundraising through offline gaming with friends.

It was also supported by YouTuber Syndicate, Syndicate played video games with wish teenagers who attended the launch of the new venture at the Science and Industry Museum in Manchester.

Gaming fundraisers, especially when they include a live streaming component is an excellent way for nonprofits to raise funds, regardless of their mission. While the idea may seem a little odd at first but these fundraisers have proven to be quite effective at garnering donations. Some of them obtain several million dollars every year for major charities.

Contributed By- Abhishek Kumar, Content Writer @ Mitti Ke Rang

At Mitti Ke Rang, we started with a COVID-19 community support fundraising, as an emergency response to provide a safety net to families. This will help them survive in the lockdown period. We aim to directly support these families by providing a minimum wage, through transferring the same into their accounts or partner with local NGO, Organisation, Fellow, or a Volunteer and support them with groceries.

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