With monsoons having arrived, the urge to sip hot chai with some bhajjias or pav bhaji is increasing. Indians are obsessed over food, be it home-cooked or from restaurants across the countries, the Indians have regional delicacies and sometimes the same food is cooked differently in different regions. A very evident proof to Indians’ love towards food is the street food vendor at every corner of a busy street. Pani poori, chai, samosa, bhajji, bhel the list just goes on and on.
With lockdown, the one thing that people have been disturbed about is not being able to go out and grab that one bite of the favorite street food and enjoy the same with chai or coffee. It’s been 117 days since the lockdown now, and foodies have resorted to their kitchen long time back, all major challenges were showcasing Pani Poori and momo recipes and other ‘simple’ ways to make street food at home. For example, according to a study conducted by the Global Web index about the impact of coronavirus on the habits of people; in France, Italy, China, and New Zealand, half the population reveals that they have spent half their time in cooking since the beginning of quarantine.
It’s not just making of street food at home, there has been a global surge in demand for food delivery services, with dine-in no longer being an option people are restoring to enjoying their favorite delicacies sitting at home.
There has been a 300% rise globally for searches for ‘food delivery services’ according to internal data from Google; and videos related to recipes and cooking are watched at a 31% higher rate than last year.
Well, this doesn’t come as a concern as most of the ‘junk’ food made at home becomes mostly healthy and cooked in a much more hygienic environment. During the time of lockdown, there were many foods trending on social media from dalgona coffee, mug cake, pancake cereal, banana bread, and many more. Since the beginning of lockdown, more than 3,69,000 mentions on social media were about people sharing their cooking experiments. Well, the craving and intake of food have definitely increased, people are eating out of sheer boredom if not anything. Another interesting reason why many have restored to cooking during a pandemic is that cooking helps mental health as it can be a creative outlet and a way to channel energy, also a distraction.
While the relaxation of lockdown is awaited, amidst a lot of things people are craving to, one sure thing on the list is to grab a bite of the favorite junk from the nearest street vendor!
At Mitti Ke Rang, we started with a COVID-19 community support fundraising, as an emergency response to provide a safety net to families. This will help them survive in the lockdown period. We aim to directly support these families by providing a minimum wage, through transferring the same into their accounts or partner with local NGO, Organisation, Fellow, or a Volunteer and support them with groceries.
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