CALLING OUT OF TOXICITY IN NEWS CHANNELS

Mitti Ke Rang
2 min readJan 2, 2021

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Photo by MARK ADRIANE on Unsplash

Hey everyone!
Yes, it’s true corona is sucking our mind .we are limited to very few actions.
As well said, FIND POSITIVITY IN EVERY NEGATIVITY …..THAT’S THE REAL GAME
In this covid -19 what I found the most that everyone is getting so much addicted to TV.
All the scenario had changed …life has given many turnings in our past days. one thing you have also noticed that all the news channels were just broadcasting the news related to covid -19, Sushant Singh Rajput, etc.. various issues were in the way continuously.
I have a question ….
DO YOU KNOW WHY THEY ALL ARE DOING THAT THING …??????
TRP i.e TARGET RATING POINT
It indicates the percentage of the target audience reached by a campaign or advertisement through a communication medium.

So this is all about what TRP is….now you quite able to understand that how TRPs and that trick of attracting viewers are interrelated.
Sometimes, we, as the audience won’t understand the scams that some channels do by clinking our minds and ideas.

Some of the points related are:
News Broadcasters Association, one of the main industry bodies of television news channels has asked the government to withdraw the case of alleged manipulation of TRP being referred to the CBI. It has raised concern about the speed at which it was transferred to the CBI after an FIR was filed in Uttar Pradesh.
The question has gained traction of late as the standards of TV news — what with the coverage of the Sushant Singh Rajput death case and the so-called expose of ‘UPSC Jihad’ on Sudarshan News — continue to keep touching new lows
.The presence of advertisers or brands in the matrix of TV broadcasting — and by extension news broadcasting — cannot be overstated.t

On one side news channels are giving us plenty of knowledge and awareness ….there is also another side of its …
As a proverb well explained …
A COIN HAS TWO SIDES: HEADS AND TAILS
Similarly, news channels have important, good content and news but toxicity is also available.
One thing that we all have to understand is: CHECK YOUR MARKET FIRST…GET PROPER INFORMATION WHATEVER YOU COME ACROSS ..WHETHER IT’S A NEWS OR A POINT OR A PERSON….THE SUFFERINGS OR THE MATTER YOU PUT INTO YOUR MIND IS ONLY BECAUSE OF YOU …..RAISE YOUR VOICE TOGETHER AND APPRECIATE GOOD ONES AND BANISH BAD ONES…BUT THIS CAN ONLY BE DONE WHEN YOU TAKE A STEP…

So let us have a safe life and a positive environment. BE RESPONSIVE IRRESPECTIVE OF REACTIVE IN VARIOUS SITUATIONS.

Contributed by Tannu Rani, Content Writer at Mitti ke Rang.

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Mitti Ke Rang
Mitti Ke Rang

Written by Mitti Ke Rang

A social venture dedicated to empowering widows and single women to overcome poverty and dependency. https://mittikerang.org/

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