Let’s pose the fundamental question that comes to mind when you read ‘keywords’. What are they? One might pip in enthusiastically, “Oh! Keywords are the search entries we type on Google”. Well, that is correct! However, there is more depth to the concept than search queries for Google or Bing. Did you know that users all over the world perform 3.5 billion searches every day? That’s 3.5 billion keywords relentlessly posed to Google (in addition to searches on Bing or Yahoo) every twenty-four hours. For a blogger or a website owner, it means 3.5 billion opportunities they can make use of every day!

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Keywords: An Elementary Guide


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  1. Strategy Books for Startups


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